Coupon country

America is the land of discounts and bargains. No doubt the coupon culture feeds this nations appetite for the both the basics and the finer things in life at the best prices.

I  am not saying this is a bad thing. To the contrary. It's addictive! Today I joined up at the second major wholesale retailer in the USA. I couldn't resist the promise of a bargain. Even my membership was at a discounted rate. How good is that?! What is it about being able to save a dollar at the cash register? I find myself ripping out and storing coupons, combing through them and feeling an odd sense of achievement when I am able to use one. It doesn't have to be much but I feel somehow entitled to every penny I can save.

The skeptics would say the coupon discounts are already built into the bottom line and perhaps they are right.  Nevertheless comparing prices between stores and a highly competitive environment yields countless Americans powerless to ignore the lure of the coupon.

So today I saved $24 on my purchases, I may have purchased items that I had a coupon for that I wouldn't have otherwise bought today..... I may be lured back to that store earlier that I need because of new coupons no doubt making their way to my mailbox very soon....

What can I say..... When in Rome...